Bio:
The Farnsworth Group conducts custom research exclusively for the building products and home improvement industry by providing strategic insights that help organizations better understand their customer, product, brand and overall market. For over 20 years, Grant has consulted on qualitative and quantitative research for a variety of manufacturers, retailers and associations ranging from Fortune 100 firms to startups.

Grant continues to gain industry knowledge through efforts with organizations like Harvard’s Joint Center for Housing and the Home Improvement Research Institute. As a longtime drummer, Grant still practices music. His creativity is an often-utilized resource in the company and with clients.

Bio:
Kelly Luther is the Senior Director-Design, Quality & Business Partners at Continental Properties. Kelly is responsible for the vision of brand improvement and new product development; navigating the development and execution of new concepts and design initiatives to encourage brand evolution with a focus on customer experience and quality. She develops new business strategies, processes, and policies to improve business productivity, reduce costs while improving business profitability. She qualifies new general contractors and architect firms in strategic regions who meet Continental's vision and culture. Kelly studied interior design at the University of Wisconsin-Madison and currently resides in Cedarburg, WI. She is active in NAWIC, a member of New Home Trends Institute Future Council and on the Advisory Board for Multifamily Point.

Bio:
Morgan Molitor, co-founder of construction2style (c2s), a dynamic design and build firm, alongside her husband Jamie, has been keeping it real since 2012.

As a wife, mother of three, and c2s co-founder, Morgan embodies creativity and innovation. Starting with a humble blog, their journey has blossomed into a thriving design + build firm, construction2style. Expanding further, they launched Neon Lion, a dynamic media company, and championed second chances through the non-profit initiative, resilience2reform. Spanning nearly a decade, these endeavors showcase Morgan’s commitment to transformative design, media, marketing, and community impact.

With an academic background in fashion merchandising and marketing, Morgan’s years in the corporate world paved the way for her venture into the home industry. At c2s, she juggles multiple roles, managing content creation, marketing, brand partnerships, and leading interior design and styling. Her passion for community over competition is evident in initiatives like online courses, in-house marketing workshops, the national Contractor Coalition Summit that she spearheads with three industry colleges, and the international BuildHer Retreat that she spearheads with two female business owners in the industry.

A forward thinker and risk-taker, Morgan finds joy in contributing to people’s dreams and lives. Her infectious positive energy resonates through their work, whether crafting dream spaces for clients or guiding colleagues through marketing endeavors. With Jamie, they’ve revolutionized the industry, sharing home lifestyle insights and providing invaluable guidance on design, construction, marketing, community, and team lifestyle. Their dedication to authenticity and transparency has been a guiding principle of construction2style since 2012.