Kwikset Introduces New Midtown Collection
Collection caters to today’s design-conscious consumers; customized look at affordable price
LAKE FOREST, CALIF. (March 9, 2023) – Kwikset, the leading residential lock manufacturer, introduces the Midtown Collection, featuring advanced SmartKey technology. The Midtown Collection was created with today’s design-conscious consumers in mind, homeowners looking to update transitional homes, and DIYers searching for a custom look at an affordable price.
After consulting with builders, architects and designers to achieve the superior style and security their customers want, Kwikset completed comprehensive in-aisle consumer research to ensure the easy-to-install Midtown Collection incorporated the designs, features and security which are most important to customers. Offering superior product durability and feel, the Midtown Collection is certified highest residential security and finish, ANSI/BHMA Grade AAA.
The Midtown Collection is now available in Arroyo Knobs, Tripoli Levers and Midtown Deadbolts in Satin Nickel, Polished Chrome and Matte Black finishes.
“The impetus for our new Midtown Collection came from the increased demand for modern designs with subtle curves and soft arches,” said Dalton Baca, Senior Product Manager at Kwikset. “This refers to styles that are slightly more transitional than straight contemporary lines. Consumers are looking for robust products that are more comfortable and practical; products that complement their homes better than purely contemporary designs.”
The Kwikset Midtown Collection is available here. For more information about Kwikset smart locks, click here.
About Kwikset
Kwikset is the #1 selling U.S. lock brand*, making homeowners feel safe since 1946. Kwikset works hard to understand the world you live in, so that we can do everything we can to protect it. The company’s unwavering commitment to meeting homeowners’ needs has inspired its innovative lock portfolio that includes patented SmartKey Security™ deadbolts, patented SecureScreen™ touchscreen locks, keyless entry combination locks, connected home technology, Bluetooth-enabled Aura®, Wi-Fi enabled Halo®, door hardware with Microban® antimicrobial product protection and a wide variety of styles and finishes.
Our interior and exterior door products provide customers with the quality, technology, durability and style they want while guaranteeing the highest level of security**. Headquartered in Orange County, Calif., Kwikset is part of the Hardware & Home Improvement (HHI) division of Spectrum Brands Holdings, Inc. (NYSE: SPB). Kwikset® products are sold online and through retailers and distributors throughout the U.S., Canada, Mexico and Australia. Visit us at www.kwikset.com and https://kwiksetpresskit.com.
*Based on TraQline US Quarterly brand unit share report, Q4 2006 through Q2 2022.
**Based on certification to BHMA Residential Grade AAA. BHMA certified product has been tested to good (C), better (B), best (A) rating in the following categories: security, durability and finish.
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Kwikset Media Contact
Megan Benedict, Friend of a Friend PR
Call: (920) 410-9474
Email: megan@friendofafriendpr.com